Jones Lang LaSalle (JLL) announced it will acquire the Strategic Advisory Group (SAG) with the goal of being ‘a leading advisor’ to the hospitality industry.

“Our leading team of experts collaborates with owners, operators and investors of hotels around the world to support their investment strategies,” said Arthur Adler, Americas CEO of JLL’s Hotels & Hospitality Group. “By acquiring SAG we will expand our platform to serve public entities, as well as clients more broadly across the travel and tourism industry, further differentiating our firm from other advisors.”

“SAG is built on a solid foundation of strategic consulting and asset management, and we are excited to integrate their talent with ours to become a stronger resource for the hospitality sector,” added Greg Hartmann, Managing Director for JLL’s strategic advisory and asset management team.

SAG is currently advising on the $615 million convention center renovation and expansion in Miami Beach and helping develop convention hotels in Houston, New Orleans, Salt Lake City and Los Angeles. Additionally, the company recently developed 20-year destination plans for Denver and Charlotte.