The Ontario Association of Architects (OAA) has a new logo and website. The new black and white logo, developed by Leo Burnett Canada, shows the OAA as a place to bridge communities.
“We are thrilled to have worked in partnership with the OAA to develop a timeless new identity—an identity that ultimately distilled down to fundamental shapes representing space and community,” says Lisa Greenberg, CCO of Leo Burnett Canada. “It’s an identity that can last a lifetime, just like structures and buildings.”
The central circle, which doubles as an O for “Ontario,” is representative of the community and inclusivity of the membership. The outer pieces framing this circle are representative of the architect’s space, and create two As — a nod to “association” and the two member types: architects and architectural technologists (Lic.Tech.OAA).
The OAA website (www.oaa.on.ca) also has a new look, as well as a new design experience. Collaborating with two Toronto companies, the OAA has re-envisioned its decade-old site to meet accessibility standards, provide clear information for both members and the public, improve transparency, and offer responsive design for tablets and phones.
“We know our website is our digital headquarters. It’s a space that is used by members to access an important body of knowledge as well as to build community, and it’s a place for the public to find information or gain a better understanding of this profession, its role, and the uniquely trained and skilled individuals who are part of it,” says OAA president and architect, Kathleen Kurtin.
The new website comprises two separate, but connected, domains for public and member audiences. The OAA’s mission of protecting and serving the public interest is made explicitly clear, allowing users to quickly learn about the architecture profession and the OAA’s regulatory role, or gain more information about illegal practice, complaints and discipline processes, or registrar investigations.
