Opened in 2022, the flagship Earls Kitchen + Bar in downtown Winnipeg brings the brand’s new design direction to the city.
The design concept for the 6,000-square-foot space focuses on finding a thoughtful balance between embracing the grand modern architecture, while still creating an intimate space that offers approachability, warmth and intrigue.
Jennifer Hoffbeck, vice president, design at Earls Kitchen + Bar, says attention to detail, distinct experiences between each space and enabling unobstructed views were all key to creating an inviting and light filled space.
The restaurant features local art, planters and an abundance of fresh plants. A variety of dazzling custom-designed light fixtures are used throughout to highlight the warmth, sparkle and volume of the space such as the organic chandelier in dining room and low level sconces at the bar and entry.
“We worked in close collaboration with Synonym Art Consultation to ensure the fabric of Winnipeg was being thoughtfully reflected. A large-scale mural anchors the front of the lounge, providing unexpected colour and form, while showcasing a young local artist, Bramwell Enan,” says Hoffbeck.
Custom-designed furniture is modern and warm, allowing for maximum guest comfort, while balancing sophistication to sustain the test of time.
The biggest challenge on the project was the curved floor plan, notes Hoffbeck. “We worked with the curved floor plan – the space has a 20-foot high glass curved façade – in a way that embraced the geometry, while still providing a warm and inviting experience.”
The design team also had to navigate this project in the height of the pandemic. “This design came to life during the early days of the pandemic and we are so proud of the resilience and creativity that shone through,” she says.
For their efforts, the project earned an IDIBC Award of Excellence as well as Interior Designer of the Year.
“It’s extremely special – it truly was a team effort,” says Hoffbeck about the awards. “Lead designer, Emily Stadnyk alongside designer Samantha Duncan and creative director Elly Chronakis, spearheaded the design of 300 Main and achieved an absolutely outstanding experience for our guests. Our in-house studio values a highly collaborative design process and several team members are reflected in the success of this project.”
INTERIOR DESIGNER OF YEAR
IDIBC AWARD OF EXCELLENCE, FOOD & BEVERAGE
Photography: Janis Nicolay Photography
