A soft, rosy hue blooming with potential was revealed as Benjamin Moore’s Colour of the Year.

With a new decade on the horizon, the rosy hue called First Light 2102-70 both embraces and transcends colour to re-examine the concept of the home, while exploring how it will continue to evolve over the next 10 years.

“We selected First Light 2102-70 as our Colour of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore director of colour marketing and development. “First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

This modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof. The Benjamin Moore Colour Trends 2020 palette features:

• First Light 2102-70
• White Heron OC-57
• Crystalline AF-485
• Windmill Wings 2067-60
• Buxton Blue HC-149
• Golden Straw 2152-50
• Thunder AF-685
• Cushing Green HC-125
• Oxford Gray 2128-40
• Blue Danube 2062-30

“The Colour Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno. “Colour is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love – whether they stand alone, in a strong pair, or all cohabitate.”