Cadillac Fairview (CF) announced an 11-year partnership with the Canadian Olympic Committee (COC) to grow and support the Olympic Movement in Canada.

As the Olympic Winter Games PyeongChang 2018 approach, CF and the COC will harness the country’s energy and excitement to activate consumer experiences and viewing opportunities across their portfolio of shopping centres and offices towers.

“We believe in the power of great teams and following months of planning, we are excited to officially join forces with the COC and look forward to building a program that will bring the Olympic spirit and sense of optimism to Canadians and visitors coast-to-coast in the communities we serve,” said Cadillac Fairview President and CEO John Sullivan.

The COC will now be headquartered at CF’s 250 Yonge Street office tower, part of CF Toronto Eaton Centre’s office portfolio.

“Team Canada now has an official home where Olympians, fans and partners can come together to promote the values of the Olympic Movement,” said Canadian Olympic Committee CEO Chris Overholt. We invite the thousands of Canadians that pass through Cadillac Fairview properties daily, to watch and support Team Canada as they compete at PyeongChang 2018 and beyond.”

Beyond the Games, the partners will build programming that emulates the passion, dedication and energy the Olympic Games and COC stand for.