CetraRuddy, the New York-based architectural team behind Manhattan’s One Madison tower, has been selected to design Adi Development Group’s latest Toronto project, 64 Prince Arthur. The project is located on Prince Arthur Avenue in Toronto’s Yorkville neighbourhood and will be designed as a boutique luxury development.

“Our practice is grounded in developing a unique responsive solution to local context,” said Nancy Ruddy, co-founding Principal at CetraRuddy Architecture, in a press release. “This will be our first building in Canada and our intent is to add to the vibrant fabric of this global style neighbourhood through an exploration of the lifestyle and architectural history of this part of the city.”

CetraRuddy was chosen to design the project following an extensive selection process of internationally-recognized firms. “Our aim is to create an iconic legacy project in Toronto while at the same time paying respect and having sensitivity to the evolution of Yorkville,” said Saud Ali, COO of Adi Development Group. “Nancy Ruddy and John Cetra understand neighbourhood context and their commitment to socially responsive design was a very important factor in our final decision-making.”

CetraRuddy and Adi Development Group plan to host a series of public consultations later this year to collect community input prior to submitting a design to the City.