In the wake of the last few years, the commercial cleaning industry has changed and evolved, moving past a lot of the challenges we faced through the pandemic. But that doesn’t mean we’re out of the woods yet. While 2023 brings trends to improve processes and efficiency, the industry will still struggle with staffing and profitability as we move through this year.

Put a plan together for your cleaners to thrive through whatever this year brings. Taking the time to look at 2023’s trends and adapting them to work for your customers and your business is a great place to start.

Staffing and technology

Attracting and keeping talent has been an on-going issue for cleaners and it is still a challenge. Standing out from your competition by offering something unique and desirable will help you build – and keep – your team.

Here’s where some of the trends could help! Using technology like updated equipment may help to attract talent interested in progressive processes. Use innovation to your advantage to promote your company and boost the efficiency of your services.

Profitability and green cleaning

With an industry average of less than seven per cent profitability, every dollar counts, and if you’re competing for talent, rising labour costs may also factor into your bottom line. As your customers continue to face inflation, too, it may be difficult to raise your prices to increase profitability. So, what’s the secret to survival? Here, the green cleaning trend may be a way to distinguish yourself and increase your margins.

With green cleaning taking centre stage this year, it means that the pressure on cleaning companies to incorporate green practices and products is on. This is an opportunity to get ahead of the pack by embracing and marketing these products and practices to your customers. With the demand for green cleaning so high, taking a healthier, more eco-friendly approach may just be the way to get ahead this year.

The commercial cleaning industry has changed significantly in the last few years and will continue to evolve with technology and ecology dominating the trends for 2023. As we continue to manage staffing shortages and work towards boosting profitability, planning ahead to tackle these challenges could mean the difference between success and failure in 2023.