Coverall North America has welcomed Nicole Ivey as its new vice-president of marketing.

Coverall is a leading franchised brand in the commercial cleaning industry and a franchisor of professional office cleaning companies focused on killing germs, removing soil and helping to create cleaner, healthier work environments.

Ivey will support the company’s strategic growth plans in U.S. markets and oversee all marketing and communications initiatives to leverage the Coverall brand. Ivey will also be responsible for strengthening brand identification nationwide.

“This position requires a highly dedicated and inspirational leader who will identify new opportunities, build efficiencies and drive leadership, while motivating and managing a dedicated team of professionals,” Rick Ascolese, president and chief executive officer of Coverall. “We believe that Ivey’s background will play a key role in shaping and strengthening our organization’s overall strategies and are confident that her expertise will help to further develop our aggressive goals of expansion nationwide.”

Prior to joining Coverall, Ivey worked for Regus, where she led the marketing and advertising for more than 900 centers across North America.
Coverall currently operates 37 Support Centers across the U.S.