WE, a family of organizations that empowers people to change the world, unveiled its first retail store in the CF Toronto Eaton Centre.

The opening comes after Cadillac Fairview (CF) announced a multi-year partnership with charitable partner WE to make a positive difference in communities across Canada. The work will be an extension of CF’s youth-focused philanthropy platform.

This is the first time CF has donated long-term leasing to a charitable partner.

What is being touted as “the physical manifestation of the WE Movement,” the WE Store offers ME to WE products that empower people to change the world with their everyday consumer choices. Every ME to WE purchase gives a life-changing gift to a child or family in WE Charity’s partner communities, from school supplies to health care to alternative income opportunities. For the first time, customers will be able to shop for socially conscious goods, like Rafiki Bracelets and make an impact in person.