Four projects will receive almost $4 million from the federal government to enhance Edmonton’s tourism sector. They include the Edmonton Valley Zoo, which will use $1 million to boost new amenities, technology aids and visitor experiences.

The Muttart Conservatory is receiving $1 million to add new exhibits, install an interactive display, and upgrade technology and kitchen facilities, while Fort Edmonton Park is receiving $1,221,184 to develop and deliver immersive year-round experiences, including winter programming, multi-media light displays, and exhibits focused on sharing Indigenous stories and cultures.

A $500,000 investment is going to the City of Edmonton for programming and to install interactive art and decorative lighting in the Churchill Square, City Hall and Arts District areas to draw visitors to downtown.

Federal funding for these projects is provided through the Tourism Relief Fund (TRF), administered in Alberta by PrairiesCan. TRF helps organizations in the tourism sector adapt operations to meet public health requirements, offer innovative products and services to visitors, and prepare to welcome travelers to Canada.