ISSA, the worldwide cleaning industry association, is hosting this year’s International Cleaning Week from March 24 to 30, to honour frontline cleaning professionals and advocates for the industry.

ISSA has hosted National Cleaning Week at the end of March for four consecutive years. Based on the event’s tremendous success in the United States, this year ISSA is expanding the reach of this week-long public acknowledgement of the industry’s positive impact on the economy as well as the value of clean as it relates to improving public health.

“ISSA is thrilled to build on the success of National Cleaning Week by hosting the first International Cleaning Week,” said ISSA Executive Director John Barrett. “This expanded scope reflects the value of clean and importance of cleaning for health worldwide, as well as ISSA’s international reach.”

International Cleaning Week represents a unique opportunity to celebrate the Value of Clean®, raise public awareness, and honour your peers. Supporting cleaning industry companies and organizations can partner with ISSA to further spread public awareness.

This global celebration offers something for everyone, including:

• Marketing – Use this week to increase sales for your company. Run special promotions to generate interest in your service or product while also helping to raise awareness for the importance of cleanliness and the industry. You can also utilize the International Cleaning Week Partner Toolkit which is packed full of template graphics, social media posts, and e-newsletter language.
• Help us make it official – Located in the U.S.? Help ISSA by submitting a proclamation to designate an official week of cleaning for your state and/or city. ISSA has prepared a template proclamation, but needs your help submitting proclamation requests by February 16 for your help in reaching the goal of designating a cleaning week in all 50 states. If you’re interested, please contact ISSA Senior Government Affairs Manager Stacy Seiden.
• Education – During International Cleaning Week, ISSA will offer membership and educational resource discounts as well as exclusive learning opportunities.
• Philanthropy – Cleaning for a Reason is an ISSA Charities™ signature program that provides clean homes for cancer patients. International Cleaning Week is the perfect time for individuals to donate and for organizations to become corporate partners.

“ISSA would like to especially acknowledge and thank Tork, an Essity Brand for being a Supporting Sponsor of International Cleaning Week, the exclusive sponsor of our Leveraging International Cleaning Week 2024 webinar, and a Presenting Sponsor of ISSA’s 2024 Clean Advocacy Summit in Washington, D.C.,” said ISSA Director of Government Affairs John Nothdurft. “All three marquee events raise the profile of our industry and would not be possible without generous sponsors like Tork.”

For more information and to download the partnership toolkit to promote the event, visit issa.com/icw.