Metropia broke ground Wednesday for its Union City condo community in Markham.
The Unionville neighbourhood development is also moving forward with a new president at its helm. Metropia announced that Samuel Frum is taking on the role and Howard Sokolowski, the former president of over 15 years, will continue on as CEO and chair of the risk committee.
Sokolowski will continue shaping Metropia’s day-to-day management and strategic initiatives and work closely with Frum. He has overseen a number of key projects in the Greater Toronto Area, including Union City, Union Village, The New Lawrence Heights, Emerald Park and 11YV. According to Altus Group’s 2023 High Rise Report, Metropia was the top selling high-rise developer in the GTA.
“Over the last few years, Sam has launched into various aspects of the business and has contributed in ways beyond my imagination,” he said in a statement. “Alongside our leadership team, Sam and I are thrilled to continue to uphold the legacy we’ve created together, delivering quality homes across the GTA.”
At Metropia, Frum has previous experience as a financial analyst to the vice president of investments. Over the last six years, he oversaw and contributed to the firm’s expansion, launching eight projects, and doubling the size of the internal team.
“I am extremely humbled and eager to step into this role and continue to foster and enrich Metropia’s legacy in the industry,” said Frum. “Under Howard’s leadership, we have earned numerous accolades for our unwavering dedication to customer satisfaction, market expertise, and innovative urban development, and I intend to do the same with our upcoming pipeline.
“Howard’s invaluable expertise will complement our leadership team’s vision and foster a seamless transition, positioning Metropia for sustained growth.”
Metropia also announced another appointment. Ruo Wu was named vice president of sales and marketing. Over the past decade, Wu held positions with Empire Communities and Aoyuan International. Most recently, he was the director of sales at Marlin Spring Developments where he led the launch of seven residential projects in two years.
“Joining Metropia presents an incredible opportunity to contribute to the growth and success of one of the GTA’s premier developers.
“Working alongside industry pioneers as well as the new generation of industry leaders invigorates my passion to create strong, welcoming communities in the GTA,” he said. “I am thrilled to work alongside Sam and Howard and the rest of the team to bring future phases of Union City and other projects in our pipeline to life, creating lasting value for our future residents and investors.”
Wu is currently leading the sales and marketing efforts for Union City Phase 1 final release of suites. The final release will launch on April 11th and feature a product mix of townhomes, penthouses, and one to three-bedroom units.
Feature photo: Metropia’s Howard Sokolowski and Samuel Frum were joined by Mayor Frank Scarpitti and Markham City councillors for the groundbreaking event for Union City. Photo courtesy of Norm Li.
