Social media has made its way into mainstream marketing, but do you know how to get the most out of social media to help grow your cleaning business? Keeping your content fresh and interesting will keep your audience engaged, get them thinking about your company, and help build your brand to generate revenue.
In a recent episode of ISSA’s Straight Talk, Dean Mercado, CEO of Online Marketing Muscle, gives advice about the type of content cleaning companies should consider to get new clients and boost their business.
“There are really only 3 reasons for marketing: to increase visibility, increase your credibility, and to increase your reach,” Mercado says, emphasizing that you should be focused on one of these goals. He provides a list of the ways that cleaning companies can include content to help establish themselves as experts, build their brand, and increase revenues:
Long-form post: Often posted in blog form, this type of content is an opportunity to get eyes on your website and come up in more Google searches with the keywords included in your post.
Live content: Q and A and interview-style content can help you establish credibility on social media, in webinars, or as a guest on someone else’s platform.
Infographics: These tend to index pretty well in searches and provide valuable information for your audience.
Quizzes: This provides a way for your audience to stay engaged and informed and interactive polls or quizzes can encourage participation and generate leads.
Behind-the-scenes content: Letting your audience get to know your company better is an opportunity for them to take an interest in your business.
Seasonal content: Keeping your material fresh and current keeps people coming back for more relevant content from your business. Things like a spring-cleaning checklist is an example of this type of content.
Customer testimonials and success stories: Potential customers look to referrals and reviews for credible references for your business and this helps to limit any risk associated with hiring your company.
How-to guides: Rather than encouraging companies to take on cleaning services themselves, this type of post often confirms for potential clients that you are the experts who can get the job done.
Transformation: Before-and-after content is a powerful tool for showing potential customers what they could experience when they choose your business.
FAQs: Answer questions your audience asks, popular Google searches, and hot topics is a great way to solve the issues your clients have before they even have them.
Content marketing will help build your brand, reach a new audience, and establish your company as an industry expert. Choose a few avenues that work for you to see results and grow your cleaning business.
