Dirty carpet is not a good look for commercial facilities, that much is clear. And like much in the facility management industry during the course of the pandemic, public opinion on carpet cleaning has got tougher.
A new Harris Poll in collaboration with carpet care leader Whittaker has revealed just how often the public feels that facilities should be conducting floor care.
Strikingly, nearly half (45 per cent) of respondents to the survey said that commercial facilities such as retail stores, office buildings, and restaurants should clean their carpets at least once a day. Four in five (80 per cent) said that commercial facilities should clean their carpets at least once a week.
Of that 45 per cent of Americans surveyed, nearly two in five (38 per cent) said that facilities should address carpets several times a day, while 62 per cent suggested that once a day is an ideal frequency.
Previous research from Whittaker had found that 93 per cent of Americans said that dirty carpet would negatively impact their perception of that business, highlighting the critical need for a strategic carpet care program.
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The good news is that during the pandemic, facilities have certainly been cleaning and disinfecting surfaces more frequently to address the spread of pathogens.
Whittaker’s report said that maintaining a schedule in place for cleaning carpet helps remove embedded soils and surface stains that negatively impact its appearance and the perception that people have of a business with dirty floors.
“Regular carpet care upholds its appearance by removing dirt and protects the investment for years,” said Joe Bshero, Director of Technical Services at Whittaker. “This research highlights the need to frequently conduct carpet cleaning to give facility visitors confidence that your organization prioritizes cleanliness.”
Bshero added: “Pairing an ergonomic machine with effective chemistry enables facilities to quickly and easily address carpet soils and stains,” added Bshero. “Consistently using these essentials can reduce the need for more disruptive and costly carpet care down the road.”
