Reid’s Heritage Homes has revitalized its brand by integrating Reid’s Heritage Construction into Reid’s Heritage Homes to broaden the company’s impact in the Greater Golden Horseshoe Region (GHRR) housing market.

The developer has also introduced a new logo and tagline, “Heritage redefined, refined, reimagined.” President Ron McMillan said the new brand identity represents “a pledge to timeless values” while adapting to the evolving needs of the communities they serve.

Reid’s Heritage Construction – previously an independent entity – now operates under Reid’s Heritage Homes. It will continue to focus on building mid-rise residential projects on behalf of other developers, as well as mid-rise communities internally. The builder recently constructed 450 homes for its own portfolio and more than 600 suites for other organizations last year alone.

“Unifying our construction management services under the Reid’s Heritage Homes umbrella will allow us to bring even more quality built projects to the Region, with efficiency at the forefront,” says McMillan. “It’s an exciting time for our company as we focus on bringing much-needed housing to the Region.”

A few projects underway include: Lackner Ridge in Kitchener, which is expanding with two buildings completed and several more phases in progress; Modal at Main in Cambridge; and Poet and Perth in Stratford, which recently celebrated its ground-breaking. In Collingwood, Royal Windsor at Balmoral Village has begun occupancy of its 132-unit condominium, and a new site of bungalow townhomes will be released this spring.