Reitmans (Canada) Limited (RCL) has appointed Michael Strachan as the new president and Jonathan Levitt as chief marketing officer, in an effort to help RCL’s traditional brick-and-mortar store environments blend in with omni channel initiatives.

Before joining RCL, Strachan held senior executive roles at Mark’s Work Warehouse as well as managing his own consulting business. He has more than 25 years of fashion retail experience and has helped leading retailers around the world transform their businesses.

Levitt’s experience in customer insights and digital marketing extends to more than 25 years working in the marketing and web industry. Previously, he has helped global players, such as Wal-Mart, American Eagle, William Sonoma and Google understand their audience and maximize their use of technology.

“In today’s omni channel reality, it is of the utmost importance to gain a better understanding of our customers’ journey and how we at RCL can improve our customers’ experience through various processes and use of data”, says Walter Lamothe, president of retail and chief operating officer of RCL. Reitmans (Canada) Limited.

Photo: Michael Strachan (left) and Jonathan Levitt (right).