Roots Canada has committed several million dollars for major changes in three of its Canadian flagship stores.
The company recently confirmed new long-term leases for two stores in Toronto and one in Vancouver. The top-performing, multi-level location at the Toronto Eaton Centre will undergo a renovation, and at Vancouver’s Robson and Burrard intersection will be renovated and undergo an expansion. The third change, at a store in Toronto’s Yorkville neighbourhood, involves its relocation.
“We’re particularly excited about these three flagship stores,” says Michael Budman, Roots co-founder. “Each one provides an ideal showcase of the entire Roots brand for both our Canadian customers and the many foreign tourists who visit our stores in Toronto and Vancouver. Despite the phenomenal growth of our online business in recent years, our retail stores remain the ultimate, defining experience of our company.”
The new Toronto Yorkville location will be situated just west of the current store at 80 Bloor St. West. Roots is downsizing the Yorkville location to a 6,500-square-foot layout, which will be unveiled in May 2014.