ServiceMaster Global Holdings (ServiceMaster) has named Marvin Davis its chief marketing and strategy officer.

Davis will oversee company strategy, including competitive intelligence, insights and analytics, as well as all marketing, pricing and business development. He’ll also play a key role in leveraging ServSmart, combining technology with ServiceMaster’s network of professionals.

“Marvin is a skilled, strategic marketing executive, with a broad background in a range of consumer businesses with large subscriber bases, similar to ours,” said ServiceMaster’s Chief Executive Officer Robert Gillette. “His track record of achieving customer and revenue growth in other brand-rich categories like wireless, cable, and consumer products and services will be extremely valuable as we shape ServiceMaster’s digital-first future.”

ServiceMaster announced last year it plans to pursue new growth opportunities through digital and mobile technologies and by improving service and convenience to the millions of residential and commercial customers it serves each year.