Waste Reduction Week will be marked as part of a bigger picture this year with the declaration of October as Canada’s inaugural Circular Economy Month. The expanded theme will continue to emphasize the three Rs of reduce, reuse and recycle, while targeting the further goals of waste elimination, resource protection and environmental restoration.

“Canada is becoming a global leader in circularity, especially as more Canadians are making the connection between what we produce and consume and the everyday, small changes made collectively that will protect our natural environment, finite resources and fight climate change,” says Jo-Anne St. Godard, executive director of the Circular Innovation Council.

The not-for-profit environmental organization is encouraging the public to participate in events and discussions throughout the month to learn more about the circular economy and its potential environmental, social and economic benefits. As part of that agenda, the 21st annual Waste Reduction Week is slated for October 17 to 23. Sponsoring partners include Telus, The Beer Store and Kal Tire.

“We’re looking forward to encouraging a larger conversation with Circular Economy Month, giving Canadians a better understanding of what a circular economy looks like, how it aligns with our values and addresses the environmental and social challenges of today and, most importantly, how they can help accelerate its adoption,” St. Godard advises.