Marketing
Toronto tech company rethinks its office space
In an effort to attract and retain talent, a growing company carves a unique space in a 35-year-old building to compete with Toronto's downtown core.
Advertise your annual general meeting
It’s possible to run an annual general meeting in which an informed constituency of condo residents comes forth to participate. Here's how.
Communication tips for condo communities
Owners often accuse boards of directors of being too secretive. Two property management professionals share their communication tips for condo communities.
Why LEED certification is becoming an essential
As LEED certification increasingly matters to tenants’ employees, sound environmental stewardship has moved from a nice-to-do to a must-do for many companies.
Cultivating wellbeing in the built environment
Mental health, including depression, is the leading cause of short-term disability in the global workplace. In Canada, 50 per cent of short-term disability claims are
Ontario’s cottage rental market evolving
Property managers say demands are shifting in Ontario’s cottage rental market. Today many renters expect a resort-like atmosphere.
Drones in real estate are now a reality
The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.
How to start networking like a pro
Networking means more than collecting piles of business cards; it is all about building strategic relationships.
Using mobile technology as a marketing tool
Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.
Copywriting secrets that make rental ads sell
For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.
The importance of networking
Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.
Online marketing
While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.
E-mail marketing
E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...
How to stand out in a crowded market
Content marketing is a fast-growing practice that can help property management companies get noticed and demonstrate the added value they offer.
Online marketing unplugged
An effective, tech-savvy marketing strategy encompasses web design, videos, social media and 3-D floor plans.