Green Seal, a global non-profit committed to making safety and sustainability everyone’s business, has unveiled a new brand identity to help consumers cut through greenwashing.

The Competition Bureau is launching a public consultation to gather feedback on specific questions related to the new greenwashing provisions of the Competition Act.

Greenwashing is tapping into a demonstrated consumer preference for products and services with low-carbon credentials and growing interest in ESG accountability.

The Competition Bureau of Canada is warning Canadians to remain skeptical of products and services that claim to be "green."