Cleaning marketer and entrepreneur Lisa Macqueen recently offered advice on what cleaning companies need to be doing on social media.

Traditional marketing for property managers dictates that all you have to do is place an ad in a newspaper or local magazine to get noticed. While that may still be effective for a smaller segment of the population, increasingly building owners and operators know that capturing and keeping the attention of the emerging rental demographic requires investing in technology.

Coverall North America has welcomed Nicole Ivey as its new vice-president of marketing.

To succeed in this modern marketplace, rental property managers need to embrace social media channels like Facebook and Twitter. They also need a comprehensive digital strategy.

Office marketing tools of the future will immerse users in new or non-existent environments, offering them the chance to virtually control a presale asset.

A Canadian real estate developer and construction company, Minto Communities (Minto), received 19 awards at the 35th Annual National Association of Home Builders 2015 National Sales and Marketing Awards. Minto was recognized for the marketing efforts and advertising campaigns carried out for several high-rise condominium developments.

Renovating a rental property is more than an investment; it’s one that pays dividends. Aside from boosting the property’s value, it demonstrates a commitment to superior quality and gives tenants confidence that the property manager truly cares.

Owning and managing an investment property isn’t all about bricks and mortar and collecting rent cheques from tenants. Here are some tips for enhancing the resident experience via good benchmarking strategies.

Colliers' Tim Bristow discusses the many ways in which an older office building can be updated to meet the expectations of a multitude of generations.

The use of drones in real estate sales and marketing is not just a gimmick. Videos and images can help show off a property and offer unique perspectives.

Property managers can fill apartment vacancies and find tenants by getting involved in the community, knowing their market and offering promotions.

TAS' upcoming mid-rise Toronto condo, Kingston & Co., aims to attract first-time buyers with sustainable design and homey amenities.

Baby boomers are living longer and staying healthier, making new housing options for seniors in Canada an exciting opportunity for developers.

How can developers and real estate agents leverage online marketing tools to drive sales? Adam Artman of UrbanForm offers his expert advice.

Providing tenants with instant information on their smartphones can give a property a competitive advantage in the marketplace, and enable savvy property managers to maximize their time and measure their results.

How damaging are negative online business reviews? John R. Graham of GrahamComm weighs in.

For landlords designing print ads or writing online apartment listings, knowing how to catch a renter’s attention is critical. These three copywriting secrets can help ads attract more rental leads.