Networking is a way for property and facility managers to interface and surround themselves with resources that, at some point, will solve a problem, find resources or provide advice about an issue.

While property managers have traditionally relied on word of mouth to showcase a job well done, the fact is referrals often don’t provide enough new work to sustain or grow a business.

E-mail marketing is a digital form of direct mail. The term is often used to describe the act of sending direct promotional e-mails to either try to acquire new customers or persuade existing customers to buy again, or to encourage customer loyalty ...

Content marketing is a fast-growing practice that can help property management companies get noticed and demonstrate the added value they offer.

An effective, tech-savvy marketing strategy encompasses web design, videos, social media and 3-D floor plans.